By building future customer-centric capabilities for leveraging verified and trusted data, we can create whole new ways to offer service to our customers”, says Janne Pulkkinen, who heads Kela’s IT innovations unit. We feel it’s important to be involved in helping to create, facilitate and understand emerging and potentially significant opportunities for making our customers’ lives easier. “Innovative and socially impactful digital services for the future can only be realised through close cooperation between private- and public-sector entities and community organisations. This will significantly streamline and simplify online interaction in the future. Data verified in this way enables mutual trust between parties in digital interactions. Personal identity cards, insurance certificates, loyalty cards and, for example, certificates for professional qualifications can be stored in a digital credential wallet ensuring easy use. Together, we aim to solve this challenge with the innovative Findy network for verified data, which is based on open technologies, open standards and common rulebooks,” says Juho Malmberg, Head of Development and Technologies at OP Financial Group.ĭuring digital interactions, individuals and organisations can use the Findy network to share data with those who need it, in accordance with the MyData model and in a privacy-protecting manner. The fact that data concerning individuals, organizations and things has not been fully reliable has led to greater costs and inconvenience. “Interactions with digital services rely today on people having to fill in various forms, but we have so far lacked common means to verify the correctness of the entered data. In the future, individuals and organizations will be able to share their data in a common, privacy-protecting manner during digital interactions. The aim of the Findy cooperative is to promote an ethically, economically and socially sustainable data policy. Our trust in data – as citizens and consumers – is based on the reliability of these credentials and the organizations that issue them. Organizations use verified data such as organizational IDs as well as permits and representation rights related to social and healthcare and financial services. Such documents can be used to validate broad range of data, such as a person’s name, age, professional qualifications or membership in a loyalty programme. Every day, people and organizations use various documents verified by third parties. There is huge demand for building trust among both individuals and organizations. A large-scale production network and a system open to all is foreseen to be launched during 2023. Findy is increasing the trust needed in digital interactions, improving private and public-sector productivity, and helping to combat the grey economy. The Findy consortium is a broad and unique organization based on public-private collaboration that is developing a common, shared and secure network of verifiable data - a way to ensure the correctness of data in digital interactions.
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